The Lego Store at the North Star mall, for instance, had a pre-Black Friday VIP event. It was one VIP card holder and a guest going in 9-10 AM (before opening) to get free bags of goodies and special extras. While my husband was there with the middle son, I took the oldest and little lady to stand and wait by the Disney store. We had run into a friend who let me in on the knowledge that the first child at the door would get to "open" the store.
Afterwards, we took the kids to the Target Frozen event. Each of the kids got a goodie bag regardless of what they were wearing.
We also stopped by our friends at San Antonio Plastic Bricks. They have recently moved to a larger retail store front. Definitely going to be amazing once it's completely set up.